Link Bait – The Natural Approach to Link Building

Posted on December 10, 2011 by Michael

Link Bait may be a term you have heard – this means building great content that attracts inbound links (links to your website) naturally. So rather than searching for links, you are bringing the links to you through attractive site content. Continue reading →

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How to use Twitter and Facebook to Promote your Business

Posted on November 19, 2011 by Michael

Everywhere you look people are saying that Social Media like Twitter and Facebook are the new marketing platforms for business and Google is making it clear that they are including “Social Signals” in their ranking algorithms. So Social Media is now at the centre of many people’s Marketing and SEO efforts.

So what does this all mean to the small business owner? Continue reading →

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“Does Google consider SEO to be spam?”

Posted on October 27, 2011 by Michael

Googles view on the validity of SEO from Matt Cutts (Head of Google’s Webspam team). Matt has just released a new video on Youtube giving Googles view on SEO. He comments on good “whitehat” SEO techniques that Google considers to be helpful to everyone and deceptive “blackhat” SEO techniques that Google trys to fight against. He also comments on how you might judge a good SEO specialist from a bad one. Continue reading →

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Changing Domains on WordPress Sites

Posted on August 30, 2011 by Michael

If you need to change the domain of your WordPress site (for example moving a development site to a production site – in my case I was using a spare domain to develop a site, then when it was ready I pointed the live domain to the hosting, then disconected the spare domain) there are a few tricks you need to know:

1. Changing the URL under General Settings is the essential first step but it doesn’t fix everything. Continue reading →

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Astroturfing, the new blackhat SEO gravy train

Posted on June 27, 2011 by Michael

As Google changes its algorithms to favour the latest trends and put more emphasis on social media likes, fans and reviews it is no surprise that the unscrupulous are trying to cheat the system by buying fake grass-roots support, hence Astroturfing. Continue reading →

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