Category Archives: Web Marketing
Effective Copywriting For Web Sites – Part 2: What do you write content about?
So we know content is king, it needs to be comprehensive, useful and unique. In part 1 we had a look at how to write great copy for your website but what do you write about and how do you … Continue reading
Effective Copywriting For Web Sites – Part 1: How to Write Appealing Copy
Writing good copy for web pages is a necessity these days. Good web copy is unique, well written and interesting like any other written copy but with due allowance for the target audience, the focus of your marketing efforts, the … Continue reading
Link Bait – The Natural Approach to Link Building
Link Bait may be a term you have heard – this means building great content that attracts inbound links (links to your website) naturally. So rather than searching for links, you are bringing the links to you through attractive site content. Blog this! … Continue reading
How to use Twitter and Facebook to Promote your Business
Everywhere you look people are saying that Social Media like Twitter and Facebook are the new marketing platforms for business and Google is making it clear that they are including “Social Signals” in their ranking algorithms. So Social Media is … Continue reading
Astroturfing, the new blackhat SEO gravy train
Astroturfing, the latest SEO blackhat technique for cheating the search engine results, involves creating fake fans, likes and reviews for websites to get a boost in google rankings Continue reading
