Category Archives: Marketing
Effective Copywriting For Web Sites – Part 2: What do you write content about?
So we know content is king, it needs to be comprehensive, useful and unique. In part 1 we had a look at how to write great copy for your website but what do you write about and how do you … Continue reading
Worst Marketing Idea of 2012
3:08 in the morning on 1 January my home phone rings. I wake in a bit of a daze, my wife is harassing me to answer the phone quickly – it must be serious, some emergency or worse … Blog this! … Continue reading
Link Bait – The Natural Approach to Link Building
Link Bait may be a term you have heard – this means building great content that attracts inbound links (links to your website) naturally. So rather than searching for links, you are bringing the links to you through attractive site content. Blog this! … Continue reading
My top 10 worst marketing and sales phone calls
I am sure I am not alone in being fed up with poorly conceived telephone marketing techniques. Here are the main ones that invade my day on an alarmingly regular basis: My phone rings and there is no-one on the … Continue reading
