Author Archives: Michael
Problems Upgrading To WordPress 3.2.2 on 1and1 Hosting
I used the automatic update feature in WordPress to update a blog attached to a website hosted on 1and1. The blog updated and worked fine but the main site didn’t. The home page of the main site had a feed … Continue reading
My CMS does the SEO for me! Rubbish – No it doesn’t!
I have been told by site owners that their web designer told them their CMS does the SEO automatically so they need not worry about it. This is just nonsense. The best a CMS system is going to do for you is use what you input. If you input the right things in the right places then the CMS is going to output your data in the right places. If you do not know how to use keywords and where to input them the CMS system isn’t going to sort it out for you. Continue reading
Effective Copywriting For Web Sites – Part 2: What do you write content about?
So we know content is king, it needs to be comprehensive, useful and unique. In part 1 we had a look at how to write great copy for your website but what do you write about and how do you … Continue reading
Effective Copywriting For Web Sites – Part 1: How to Write Appealing Copy
Writing good copy for web pages is a necessity these days. Good web copy is unique, well written and interesting like any other written copy but with due allowance for the target audience, the focus of your marketing efforts, the … Continue reading
Worst Marketing Idea of 2012
3:08 in the morning on 1 January my home phone rings. I wake in a bit of a daze, my wife is harassing me to answer the phone quickly – it must be serious, some emergency or worse … Blog this! … Continue reading
