Monthly Archives: January 2012

Effective Copywriting For Web Sites – Part 1: How to Write Appealing Copy

Writing good copy for web pages is a necessity these days. Good web copy is unique, well written and interesting like any other written copy but with due allowance for the target audience, the focus of your marketing efforts, the … Continue reading

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Worst Marketing Idea of 2012

3:08 in the morning on 1 January my home phone rings. I wake in a bit of a daze, my wife is harassing me to answer the phone quickly – it must be serious, some emergency or worse … Blog this! … Continue reading

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