Writing good copy for web pages is a necessity these days. Good web copy is unique, well written and interesting like any other written copy but with due allowance for the target audience, the focus of your marketing efforts, the nature of web pages and the requirements of search engines.
Effective Copywriting For Web Sites – Part 1: How to Write Appealing Copy
Posted in Web Design, Web Marketing
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Worst Marketing Idea of 2012
3:08 in the morning on 1 January my home phone rings. I wake in a bit of a daze, my wife is harassing me to answer the phone quickly – it must be serious, some emergency or worse … Continue reading
Posted in Marketing
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Link Bait – The Natural Approach to Link Building
Link Bait may be a term you have heard – this means building great content that attracts inbound links (links to your website) naturally. So rather than searching for links, you are bringing the links to you through attractive site content. Continue reading
How to use Twitter and Facebook to Promote your Business
Everywhere you look people are saying that Social Media like Twitter and Facebook are the new marketing platforms for business and Google is making it clear that they are including “Social Signals” in their ranking algorithms. So Social Media is now at the centre of many people’s Marketing and SEO efforts.
So what does this all mean to the small business owner? Continue reading
Posted in Social Networking, Web Marketing
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“Does Google consider SEO to be spam?”
Googles view on the validity of SEO from Matt Cutts (Head of Google’s Webspam team). Matt has just released a new video on Youtube giving Googles view on SEO. He comments on good “whitehat” SEO techniques that Google considers to be helpful to everyone and deceptive “blackhat” SEO techniques that Google trys to fight against. He also comments on how you might judge a good SEO specialist from a bad one. Continue reading
Posted in Search Engine Optimisation
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